It’s easy to get overwhelmed when you’re in business for yourself. You have to be chief, cook, bottle washer, and marketing mastermind. So many options are available, the cost can add up quickly. But paper is still one of the top vehicles for your message; it connects directly with your customer.
I caution you to stay on top of your information, don’t let a fear of throwing away past printings keep you from having strong marketing tools.
Sometimes folks say things to me like, "Oh my email has changed but I still have 400 business cards from my last order. And my brochures have the wrong website. I’ll just suffer through them. Save a tree and all."
I respect the desire not to be wasteful, but honestly, no tree will be pardoned because you decide not to have professional materials to promote your business. Hey here’s an idea! Let’s not be wasteful with your MONEY. And, I can assure you, paper is recycled everyday, from the paper mill to the end user. In 2009, a record-high 63.4 percent of the paper consumed in the U.S. was recovered for recycling. (source: earth911.com)
Let’s consider this scenario. You’re at a business function full of potential customers. You get into an engaging conversation with someone that could possibly take the top spot on your customer list. She asks for your contact information, (also known as a business card). You get yours out and have to apologize because you moved six months ago, but haven’t updated the info. “Here, let me just scratch that out for you. Oh sure the phone numbers are right, but no, the email changed too. Here, I’ll write it on the back.” Hope she’s not looking for a very detailed oriented vendor.
Take action on your marketing materials. Review what you use to engage your customers. If you find that you have boxes of outdated materials, pack them off to your recycling center. A systematic review of your material can help you discover new ways to increase your sales.
If it seems overwhelming, remember, you don’t have to go at it alone. Bring in samples of what you need to revamp. We’ll be glad to help you develop a budget you can live with and a plan that will get the most from your marketing vehicle.
I caution you to stay on top of your information, don’t let a fear of throwing away past printings keep you from having strong marketing tools.
Sometimes folks say things to me like, "Oh my email has changed but I still have 400 business cards from my last order. And my brochures have the wrong website. I’ll just suffer through them. Save a tree and all."
I respect the desire not to be wasteful, but honestly, no tree will be pardoned because you decide not to have professional materials to promote your business. Hey here’s an idea! Let’s not be wasteful with your MONEY. And, I can assure you, paper is recycled everyday, from the paper mill to the end user. In 2009, a record-high 63.4 percent of the paper consumed in the U.S. was recovered for recycling. (source: earth911.com)
Let’s consider this scenario. You’re at a business function full of potential customers. You get into an engaging conversation with someone that could possibly take the top spot on your customer list. She asks for your contact information, (also known as a business card). You get yours out and have to apologize because you moved six months ago, but haven’t updated the info. “Here, let me just scratch that out for you. Oh sure the phone numbers are right, but no, the email changed too. Here, I’ll write it on the back.” Hope she’s not looking for a very detailed oriented vendor.
Take action on your marketing materials. Review what you use to engage your customers. If you find that you have boxes of outdated materials, pack them off to your recycling center. A systematic review of your material can help you discover new ways to increase your sales.
If it seems overwhelming, remember, you don’t have to go at it alone. Bring in samples of what you need to revamp. We’ll be glad to help you develop a budget you can live with and a plan that will get the most from your marketing vehicle.