THE BEAUTY OF PRINT
Paper is a tactile experience and communicates in a very personal way. It can be folded and written on; stapled, perforated or scored.
Print is polite. And print is effective. 40% of consumers say that they have tried a new business after receiving direct mail (research by mailPrint). Nearly 90% of consumers say they want to receive sales and promotional items via direct mail and find offers in the newspaper (Nielson Research).
Print is American made! 90% of the paper consumed in the US is produced in the US. (paperrecycles.org)
Print targets YOUR customer and builds brand identification and powers sales. 79% of total nonprofit gifts come through direct mail. (ChoosePrint/Blackbaud)
Print is an environmentally friendly medium. Printed products are a renewable resource. Once a printed product has served its purpose, it reenters the cycle as a new product. Just 11% of the world’s forests are used for paper. (International Paper) By providing a market for responsibly grown wood fiber, the US paper industry encourages forest land owners to continue managing their lands rather than selling them for development or other non-forest uses. (Two Sides)
Feel good about your decision to use print in your marketing mix.
Print is polite. And print is effective. 40% of consumers say that they have tried a new business after receiving direct mail (research by mailPrint). Nearly 90% of consumers say they want to receive sales and promotional items via direct mail and find offers in the newspaper (Nielson Research).
Print is American made! 90% of the paper consumed in the US is produced in the US. (paperrecycles.org)
Print targets YOUR customer and builds brand identification and powers sales. 79% of total nonprofit gifts come through direct mail. (ChoosePrint/Blackbaud)
Print is an environmentally friendly medium. Printed products are a renewable resource. Once a printed product has served its purpose, it reenters the cycle as a new product. Just 11% of the world’s forests are used for paper. (International Paper) By providing a market for responsibly grown wood fiber, the US paper industry encourages forest land owners to continue managing their lands rather than selling them for development or other non-forest uses. (Two Sides)
Feel good about your decision to use print in your marketing mix.
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Use the link on the right to learn more about how:
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